THE ASK: Make the Denver Nuggets Thursday and Friday night deal, Nuggets Night Out, the go-to event for millennials in Denver.

THE PROCESS: During research our team discovered that the city is growing rapidly, leading to a large population of young millennials that are new-to-town and looking for a way to meet new people and integrate themselves into the community while staying away from the “college bar scene.”

THE SOLUTION: We rebranded Nuggets Night Out to be an accessible community-based event, and placed ads to reach our audience at work, home, and their time off.

 
 

THE WORK

AGENCY: TOO MUCH INFORMATION

ACCOUNT MANAGER: MEG MEAGHER

STRATEGIST: IAN MCWILLIAMS

WRITER: TOPACIO BEERHALTER

ART DIRECTOR: EMILY FOSTER

PRODUCER: YUFAN WANG

MEDIA PLANNER: LEAH KENNON