THE ASK: Increase attendance at women’s basketball games.

THE PROCESS: We utilized primary and secondary research to create a campaign and media plan aimed at getting interest in individual athletes among two distinct audiences to translate to attendance.

THE RESULT: Season attendance numbers aren’t available yet, but a survey of our young ducks audience asked the question “Do you care about Oregon Women’s basketball?” Prior to the campaign, 77.7% responded no. When presented with the same question after the Wonder Ducks campaign, 74% responded yes.

 
 

THE WORK

Phase 1

Phase 2

AGENCY: ALLEN HALL ADVERTISING

ACCOUNT MANAGER: JAKE WILMINK

PROJECT MANAGER: MADISON HAMILTON

STRATEGISTS: HANNAH LEWMAN, TERRENCE LEWISCASEY HICKMAN AND AMAR MANN

WRITER: JAMES VOS

ART DIRECTORS: STACY YURISHCHEVA AND RAQUEL ORTEGA

DESIGNER: HENRY AMMANN

PRODUCER: TYLER ROBINSON

MEDIA PLANNERS: JORDAN BREMER AND LEAH KENNON