THE ASK: Increase brand awareness for Polar seltzer
THE PROCESS: Our research showed us that while the sparkling water market is heavily saturated, Eugene residents reported low levels of brand loyalty and that affordability was a key factor when choosing a brand of sparkling water.
THE SOLUTION: We leveraged Polar’s low price point to target moms and families already drinking sparkling water. Ads via social and OOH introduced the brand to the audience, and a focus on tastings allowed individuals to rest assured that Polar is as good, or better than, the competing brands.
TEAM: ALEXANDRA FARLAND, LEAH KENNON, YICHI ZHANG